• The basic purpose of the course is to present a comprehensive framework for analysis, strategy formulation, and tactical marketing decision making for any product, service or idea. The course takes a "value" approach to marketing. That is, creating value for customers, strategic partners, and for the company itself is considered the ultimate goal of the marketing process.

  • The basic purpose of the course is to present a comprehensive framework for analysis, strategy formulation, and tactical marketing decision making for any product, service or idea. The course takes a "value" approach to marketing. That is, creating value for customers, strategic partners, and for the company itself is considered the ultimate goal of the marketing process.

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